Pitch Hero
How we communicate matters

In an AI-driven world, being human is your superpower.

You have your pitch? We help you bring it to life and win.

Agencies · Corporates · Bid teams · Executives · Students · and more

Audit my Pitch DeckExplore The HERO Method →
Compelling · Professional · Human
Pitch Audit Criteria01 / 06
Story arcDoes the narrative pull?
01
Evidence weightDoes the math back the claim?
02
Slide craftOne idea per slide?
03
Visual hierarchyWhere does the eye land?
04
Stage presenceCould you own the room?
05
The askIs the close earned?
06
What comes out
0.0/10
Stor
Evid
Slid
Visu
Stag
The
Your Deck Report.
Trusted by
HSBCHarrodsMicrosoftKier ConstructionMonster EnergyHSBCHarrodsMicrosoftKier ConstructionMonster EnergyHSBCHarrodsMicrosoftKier ConstructionMonster Energy
The problem

Most people don’t take communication seriously enough.

Businesses spend millions on:

  • ·strategy
  • ·production
  • ·technology
  • ·venues
  • ·events
  • ·staging
  • ·visuals

Yet the one thing audiences actually came for — the communication itself — is often left to chance.

People busk it. Wing it. Prepare the night before. Read from slides. Hide behind jargon.

And opportunities are lost.

At Pitch Hero, we believe communication is too important to leave to chance.

In an AI-driven world, being human is your superpower.

I sound scripted and I know it.
My pitches keep getting ghosted.
Getting the elevator pitch spot on.
Haven't pitched yet, but I need to.
Small fish in a big pond. I just need to be heard.
How to edit my pitch per audience.
I sound scripted and I know it.
My pitches keep getting ghosted.
Getting the elevator pitch spot on.
Haven't pitched yet, but I need to.
Small fish in a big pond. I just need to be heard.
How to edit my pitch per audience.
I sound scripted and I know it.
My pitches keep getting ghosted.
Getting the elevator pitch spot on.
Haven't pitched yet, but I need to.
Small fish in a big pond. I just need to be heard.
How to edit my pitch per audience.

If any of this sounds like you, you are in the right place.

The Solution

Three Offers.

Every upload, no signup

Pitch Audit

Six criteria, one number, three fixes. Same rubric as the Bespoke audit, automated. Drop a deck, get the verdict in 60 seconds.

Best for: Anyone with a deck and 60 seconds.

Audit my Pitch Deck
Free, members only

The Hero Coffee Club

A members-only community for the people who pitch in high-stakes rooms. AI Pitch Audit, monthly masterclasses with Alan, the Pitch Vault, and Coffee Hours drop-ins. Founder phase. Free.

Best for: Founders, sales leaders, agencies, bid teams, and anyone pitching this year.

Join The Hero Coffee Club
Coaching · by enquiry

Bespoke: Individual & Corporate

An hour with Alan, slide-by-slide on a deck of your choice — or a team programme for bid units, agency cohorts, executive groups, and trade-body cohorts. Sales-led and shaped to your timeline.

Best for: A founder with a high-stakes pitch, or a team preparing for one.

Send an enquiry
The HERO Method

A structured creative process for communication under pressure.

Discover
Understand the world before shaping the message.
Story
Find the story underneath the presentation.
Structure
Great communication needs shape.
On its feet
Communication is live human behaviour.
Align the team
One connected story, not disconnected presentations.
Land the room
Preparation creates freedom.
01

Discover

Understand the world before shaping the message.

We start by understanding your world, your audience, your challenges, your goals, and your message. Through questioning, listening and exploration, we uncover the story underneath the presentation.

02

Story

Find the story underneath the presentation.

Every pitch has a story buried in the slides. We surface it, test it against your audience and your stakes, and shape it into something memorable. The story is what people repeat after you leave the room.

03

Structure

Great communication needs shape.

We build frameworks and narrative structures that help audiences follow, understand, engage and remember. Structure creates clarity. Clarity creates confidence.

04

On its feet

Communication is live human behaviour.

We workshop ideas, test delivery, explore creativity and experiment in real time. This is where communication starts to come alive.

05

Align the team

One connected story, not disconnected presentations.

We align handovers, messaging, tone, pacing, choreography and audience experience to create one cohesive performance.

06

Land the room

Preparation creates freedom.

Through rehearsal and repetition, individuals and teams become calmer, clearer, more adaptable, more confident and more human. The goal is never robotic delivery. The goal is authentic communication under pressure.

Read the full method →
Who we work with

From the boardroom to the lecture hall.

Selected clients

Two decades coaching pitch teams and presenters across financial services, construction, automotive, tech, retail and energy.

  • HSBC
  • Harrods
  • Microsoft
  • Mercedes-Benz
  • BMW
  • Ford
  • Vodafone
  • Skanska
  • Kier Construction
  • Monster Energy
  • Lanes Group
  • Leeds University
  • Enterprise Nation
What clients say01 / 03

A safe pair of hands at any scale

Al's charisma is immense and wonderfully engaging, whether he's bringing together thousands of people or a handful. And what lies beneath is gold: incredible care, insight and wisdom. He's therefore a very safe pair of hands, making any event or pitch fun, polished and professional. Even where there's chaos, delicate politics or tech challenges behind the scenes, he can bring everything and everyone together masterfully, with easy charm, disarming humour, and lazer-sharp focus on the goal.
Fiona Pearson PCC
Exec Coach & Leadership Facilitator, Sept 2025

He got the whole team pitching the same thing

Alan has done excellent work for me many times. He is able to grasp hold of what is needed and then motivate the team to deliver this. He commands the respect of all the team, whether executives, sales staff or bid teams, getting them to work together, pitching the same thing professionally and effectively.
Grant Chivers
Former PitchHero client
The three pillars

Compelling. Professional. Human.

01

Compelling

Strong communication has structure.

Like music, audiences respond to rhythm, clarity and flow. We help people shape ideas into compelling narratives that audiences can follow, understand and remember.

02

Professional

Professionalism creates confidence.

Preparation, rehearsal, clarity and composure allow audiences to relax, trust and engage with what is being said. We help individuals and teams perform calmly and effectively under pressure.

03

Human

Human connection is the real superpower.

Empathy. Warmth. Awareness. Listening. Presence. When people feel understood, they trust you. When they trust you, they engage. And when they engage, communication becomes powerful.

FAQ

Frequently asked.

How does pricing work?+

Pricing is by enquiry across the three paid doors: Bespoke, Membership, and Corporate. We don't publish flat rates because every engagement is shaped to the buyer's timeline, audience size, and pitch stakes. The Free Pitch Audit is, and remains, free.

Do you work outside the UK?+

Yes. We work everywhere, all over the world. Online and offline. Coaching is delivered live on Zoom for international engagements, or in-room for UK and London-based work. Past clients sit across the UK, EU, US, and Asia.

What's the difference between Bespoke and Corporate?+

Bespoke is one founder, exec, or speaker prepping one high-stakes pitch. An hour of slide-by-slide work with Alan, recording and redlines after. Corporate is for teams: bid units, agency cohorts, executive groups, or trade-body programmes. Sales-led, shaped to your timeline, typically a half-day or full-day workshop with follow-on coaching.

Is the Pitch Audit really free?+

Yes. No credit card, no signup, no upsell sequence. Drop your deck in, get a 60-second verdict on six dimensions: Story, Evidence, Slides, Visuals, Staging, and The Ask. Use it as often as you like.

How does the Free Founder Membership work?+

You sign up, you get the Pitch Audit Tool and the monthly newsletter from day one. Other layers (a monthly masterclass, a resource library, the Pitch Vault) are rolling out in phases over the year ahead. Founder members get first access as each one goes live, and a say in how each piece takes shape.

Will Alan personally coach me?+

Yes. Alan delivers every Bespoke and Corporate engagement himself. We don't outsource to a network or hand you off to a junior. The PitchHero coaching IS Alan's craft, refined over 25 years across financial services, automotive, construction, tech, retail, and energy.

How long until I see results?+

Most Bespoke clients see a measurable shift inside one session: clearer opener, calmer delivery, sharper structure. Corporate programmes are paced over weeks because behaviour change in a team takes repetition. Either way, you'll know after the first session whether the work is for you.

Ready to land your next pitch?

Score my pitch, freeSpeak to AlanBook a scoping call