AI Pitch Audit Tool
Drop your deck, get a 60-second verdict on structure, story and delivery. GDPR-safe, deck deleted after scoring. Unlimited use as a member.
Free · Members only · Founder phase
Welcome to
The Hero Coffee Club
A free members-only community for the people who pitch in high-stakes rooms. The Hero Coffee Club is evolving, being shaped by the early members who join now. Sign up, get what is live today, and help shape what comes next.
The club runs a monthly masterclass, a monthly newsletter, Coffee Hours drop-ins, and a growing resource library.
No credit card · 60-second sign-up · Unsubscribe anytime
Why founder phase matters
The Hero Coffee Club is rolling out in phases. What is live now is yours from day one. What unfolds from here is being shaped, in part, by the early members who join in this window.
Live the moment you join
Two foundations are already running. They unlock instantly when you sign up.
Monthly Newsletter
Pitch insights, member spotlights, real case studies (anonymised) and the one pitch lesson Alan saw that month. Worth reading.
The Hero Coffee Club grows with you
Every few weeks, a new layer opens up. Founder members get first access and an early voice in how each piece takes shape.
Monthly Masterclass
A live 30-min webinar with Alan, running monthly. Founder members get priority booking and a live audit during the webinar. Free.
Pitch Resource Library
The Hero Method and framework, money-talk scripts, opener templates, and live audit examples. Coming soon.
Pitch of the Month
Each month, one member's pitch featured in the newsletter and on Alan's LinkedIn with personalised coaching commentary. Free promotion to a pitch-engaged audience.
The Pitch Vault
A members-only archive of real anonymised pitches Alan has coached, with his actual scoring notes. The behind-the-scenes most coaches keep hidden.
Coffee Hours Drop-In
Monthly 30-min live Zoom where members drop in for a 5-min Q&A with Alan. Direct human access, no fee attached.
Alan's Coaching Notes
Each month, Alan publishes his actual coaching notes from a real anonymised session. Like reading a chef's secret recipe.
“Just delivered a Lunch and Learn for Enterprise Nation: 108 registrations. The masterclass series is being shaped into a free monthly benefit for every Hero Coffee Club member.”
— Alan Elston, Founder, PitchHero · 18 May 2026
Who this is being built for
- Founders raising the next round
- Sales leaders walking into enterprise deals
- Consultants and coaches pitching new business
- Bid teams preparing oral presentations
- Speakers stepping onto stages
- Anyone who pitches in high-stakes rooms
Join free in 60 seconds
Drop your name and work email. You will get the welcome pack with what is live today, plus an early-access note the moment each new layer goes live.