Pitch like a human. Deliver like a pro.
Three tools you can use in your next pitch, and a structure your audience can connect to. In an AI-driven world, being human is your superpower. Hosted by Alan Elston — pitch coach to teams and founders behind £3.5B+ in deals won.
You already know how to pitch.
As children, we pitched all the time — for the toy we wanted, for ten more minutes before bed, for that trip to the ice cream shop. We were natural, persuasive, and deeply human about it. And it worked.
But somewhere along the way, when pitching became “professional”, we started performing instead of connecting. We loaded slides with information, rehearsed scripts, tried to sound impressive rather than real.
The real question isn’t “how do I sell better?” It’s: how do I help my audience feel trust, empathy and connection — so working together feels like the most natural next step. That’s what this workshop is about.
Compelling. Professional. Human.
Compelling
Strong communication has structure.
Like music, audiences respond to rhythm, clarity and flow. We help people shape ideas into compelling narratives that audiences can follow, understand and remember.
Professional
Professionalism creates confidence.
Preparation, rehearsal, clarity and composure allow audiences to relax, trust and engage with what is being said. We help individuals and teams perform calmly and effectively under pressure.
Human
Human connection is the real superpower.
Empathy. Warmth. Awareness. Listening. Presence. When people feel understood, they trust you. When they trust you, they engage. And when they engage, communication becomes powerful.
Six tools. One workshop.
A new way to see pitches
Move from delivering information to creating connection, trust and influence.
Three tools you use immediately
Practical techniques for structure, storytelling and delivery you can apply to your very next pitch.
The power of empathy + story
Why stories aren't a nice-to-have — they build trust, show you're human, and make audiences feel understood.
A pitch structure that works
From open to close. A clear framework that lets your audience hear your message.
Your Free Pitch Audit
Every attendee gets the Free Pitch Audit — upload your deck and get an instant score with actionable feedback.
Live Q&A with Alan
Bring your question. Alan answers it — no script, no filler, just honest advice from 25 years in the room.
We’ll walk through this together.
“The close is that one sentence: if I take one thing away, what will it be?”
The premise
We start with why empathy beats information — and why being human is your edge in an AI-driven world.
The three pillars
Compelling. Professional. Human. The qualities that actually make audiences want to work with you.
A structure that lands
From open to close. A clear framework that gives your audience something to hold onto.
Three tools you use this week
Practical techniques for structure, storytelling and delivery — ready to drop into your next pitch.
The close
One sentence: “If I take one thing away, what will it be?” That's the bit most pitches forget.
Q&A — bring yours
No script, no filler. Alan answers what you actually want to know, drawn from 25 years in the room.
Not theory. Real teams. Real pitches. Real wins.
Alan Elston
On a mission to help people pitch well, communicate effectively, and be more successful.
Alan spent 25+ years in corporate boardrooms across IT, telecoms, construction and financial services — coaching pitches across every level from founder to FTSE board. Then he trained formally as an actor.
He combined both worlds to build a way of pitching rooted in genuine human connection — not sales formulas. The HERO Method has been used by Microsoft, Monster Energy, Catapult, Aon, Kier, Lanes and dozens of growth-stage founders.
These workshops are free because, in Alan’s words: “Communication is too important to leave to chance.”
“Alan brings the magic that transforms a business presentation into a pitch that people want to listen to. He transformed our team.”
— Bid Director
FTSE Insurance
“He coached our teams through successful bids for 9-figure contracts, bringing energy, insight, and absolute clarity to every session.”
— Programme Lead
Major construction group
“Alan's coaching was the difference between a good pitch and a winning one. We secured the largest contract in our company's history.”
— CEO
Mid-market technology
“Working with Alan gave me confidence I didn't know I had. I went from dreading presentations to looking forward to them.”
— Founder
Series A SaaS
- Another sales formula to memorise
- "Just be more confident" advice
- Death by PowerPoint tips
- A high-pressure sales pitch in disguise
- A conversation about what actually makes pitches land
- Practical tools you can use this week
- Real talk about empathy, stories, and being human
- 60 minutes with someone who's been in the room for 25 years
Tools you keep.
Free Pitch Audit
Upload your deck and a short video. Get an instant AI score with feedback on structure, messaging, and delivery.
Pitch Preparation Checklist
Alan's personal pre-pitch checklist — the system he uses with enterprise bid teams before every major pitch.
Session Replay (48 hrs)
Can't make it live? Register anyway. You'll get the recording and all resources for 48 hours after.
A few things people ask
When is the next session?+
We run sessions roughly monthly. As soon as the next date is locked, you'll get an email with the Zoom link. Save your seat now and we'll keep you posted.
Is it really free?+
Yes. Alan's mission is to help people pitch well. The workshop is free. The AI Pitch Audit you get afterwards is free too. If you want one-to-one work with Alan, that's a separate conversation.
Who is it for?+
Founders, sales leaders, bid teams, executives, anyone who pitches for a living — or wants to. We keep the room mixed because the principles are universal.
Will it be recorded?+
Yes — register and you'll get the replay link valid for 48 hours after the live session, along with the checklist and resources.
What if I can't make it live?+
Register anyway. The recording lands in your inbox the next day and the resources are yours to keep.
How is this different from other pitch workshops?+
Most workshops teach a formula. Alan teaches what actually works in the room — built on 25 years coaching enterprise bid teams across IT, telecoms, construction and finance, plus a second MA in acting to back it.
Pitch like a human. Deliver like a pro.
60 minutes. Three tools. A structure your audience can connect to. And a reminder that being real is what makes people say yes.
We’ll email you the next date and the Zoom link as soon as the session is locked.