Autumn rate ends 31st October. Al runs every workshop himself, so dates are limited.
THREE HOURS · IN PERSON · AUTUMN SPECIAL, 1 SEPT TO 31 OCT

STOP TELLING ME.
INSPIRE YOUR TEAM TO START PITCHING.
IN 3 HOURS.

A high-impact, immersive, intensive three-hour workshop that challenges thinking and gets your team ready to pitch.

Book the workshop
Autumn special: £1,500 for the full session, any group size. In person, 1 September to 31 October.
Al Elston working a live room
Why Pitch Hero

Why choose Pitch Hero?

Do you want to energise your team?
Are you looking to challenge their current thinking?
Are you looking to give them a fresh perspective?
Is this the slot after lunch where they need to come alive again?

Then this is your workshop. Highly interactive, fully immersive, three hours of doing.

The credentials

Three things Al brings to every room.

Pitch expertise

£3.5bn brought to life

25 years coaching live, business-critical pitches, brought to life in the room so they win.

Inspiring teams

A room that comes alive

Energy and immersion, so your people leave thinking and behaving differently.

Performance background

A trained actor’s craft

Delivery coached the way a performer commands a room, not just content on slides.

Three hours, fully live

A fully interactive, immersive session. A room full of doing, not just listening.

Work in the room, not the slides.
Work in the room, not the slides.
Live coaching, right there in the room.
Live coaching, right there in the room.
High energy from start to finish.
High energy from start to finish.
Three hours, fully live.
Three hours, fully live.
What you get in three hours

Three hours. Three movements. One transformed team.

Movement 1

Reset how they show up

We challenge ego, circumstance, and the weight of past experience. Your people learn they can choose how they walk into the room.

They leave with

More control over their presence and composure, before a word is spoken.

Movement 2

Build the delivery

Storytelling, clarity, empathy and reading the room. How to make a complex message land simply, so the room leans in instead of resisting.

They leave with

A message that lands, and an audience that leans in.

Movement 3

Do it live

Real practice on something they actually care about, coached live in the room, where they are encouraged to try things, push themselves, and experiment.

They leave with

The proof they can do it, and the confidence to do it again back in the business.

By the end: a team that wins the room.
The challenge

In an AI-driven world, how do you stand out?

There was a time when having information was power, because not everyone had access to it. That is gone. AI has put information in everyone’s hands, all the time. So what sets you apart now is how you deliver it. That is how you stand apart from the competition, and it has to be real and human.

Sometimes the work is strong and the room is right there. And yet somewhere between the idea and the ask, the person carrying it tightens up, speeds up, and the whole thing flattens out. The audience switches off instead of leaning in.

So the way you deliver is critical.

The difference

AI does. Humans feel.

We buy on the same three questions we use to choose our friends.

  • Do I like you?
  • Do I trust you?
  • Can I work with you?
What you get, in detail

The part almost nobody prepares: how it is delivered.

When people prepare a pitch, they work on the content and the slides. What they avoid is the delivery. That is where storytelling comes in. How do you convince and persuade? How do you tell a story that makes sense? How do you make a complex message feel simple? How do you get the room to lean in instead of switching off?

Storytelling

Make them lean in

How to convince and persuade. How to tell a story that makes sense, so a complex message lands simply and the room leans in instead of resisting.

Clarity

Cut to the point

Losing the jargon and the waffle, so the message is obvious, clean and easy to say yes to.

Presence

Hold the room

Voice, pace, posture and composure. How you command a room before you have said a word.

Connection

Empathy on purpose

The things we love about our friends are the same things we look for in the people we do business with. We build those in.

Reading the room

Feel the moment

Knowing when to push, when to pause, and when the room is ready to move with you.

Being real

Sound like yourself

Staying human under pressure. Being real is not the soft part of pitching. It is the part that wins.

What they walk away with

A new way to pitch, not just notes.

The ability to get the audience to lean in.
The ability to create empathy on demand.
Real professionalism, the way they carry the whole room.
The skill to read the buyer and sense what the room needs.
Clarity under pressure, when it counts most.
The storytelling to make a message land and stick.
Is this for you?

Anyone who leads, manages, or has to move a room.

This is for anyone who leads people, manages people, or has to carry an idea across a room. Changing the culture, rolling out a new product, introducing a new system: it all comes down to inspiring people and carrying them with you. If you want to move a room, this is for you. And yes, it may be perfect for that awkward slot after lunch, where you want to light your people back up. This is the moment it is built for.

Who it is for

Anyone who brings a room together.

Senior leadersSet the tone for how the whole business shows up.
Senior directorsCarry the board, the client, and the big room.
Sales managersTurn product knowledge into rooms that convert.
Away day organisersThe high-energy slot people remember.
AgenciesWin the new-business pitch on delivery.
L&D leadersA session that shifts how your people communicate.
Alan Elston, Pitch Hero
About Al: your instructor

Alan Elston

With 25 years of commercial experience, Al is the creator of Pitch Hero, a coach, and a trained actor. He focuses on the part of pitching that almost nobody develops: the delivery.

People book him for his energy. His style is inspirational, dynamic, exciting, fast-paced, and built around live coaching. That is his trademark, and he always brings the room alive.

If your team think they are coming to sit for three hours and scroll through emails, they can think again. This is fully immersive. It shifts how people think, opens up what they believe is possible, and gives them the confidence to try things in a safe environment.

If you are expecting a gentle session with a few tips and tricks, you will be surprised. This is high-impact, and it works because people leave thinking, believing, and acting differently.

Pitch Hero is UK-based, just outside London.

Common questions

The things people ask before they book.

My team are senior. Is this too basic?

No. We have extensive experience supporting very senior leaders and board members.

We are not a sales team.

This is for anyone who has to lead, influence, inspire, or move people.

Where do you run it?

In person, at your location. It can also be built into larger events and sessions.

How many people can take part?

Any group size. Al tailors the room to the numbers.

What do we need to prepare?

Nothing. Just bring your people and something real you are working on. Al works live in the room and brings that material to life.

Not ready to decide?

Join the Hero Coffee Club

A regular, no-pressure space to sharpen how you and your team show up in the room. See how Al works before you commit to anything. Scan the code, or tap through, and come in.

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