Your team has three hours after lunch. Make it the one that changes how they close.
Three hours on money, nerve, and the deals AI cannot win for you.
We all pitch all the time. Whether you lead a team, run the sales floor, or sit on a multi billion pound bid, you are pitching every day.
Mercedes-Benz · Skanska · Leeds University · Enterprise Nation
Your team knows the product. They freeze on the price.
“Your best salesperson just discounted 20% because they flinched when the client said ‘that’s expensive.’”
Nobody trained them for that moment. Most sales training teaches people what to say. Almost none of it teaches them how to keep their nerve while saying it.
The number is not the problem. The pause before you say it is.
Why it happens.
Most of the time, you are not choosing how you show up. You are driven by your ego, by the circumstances, and by everything that has happened to you before. You walk into the room already reacting.
What if we could choose how we pitch instead?
That is the whole session. Not a script, not a set of tricks. Learning to train the mind to manage ego, circumstance and experience, and to turn all three to your advantage.
So that when it comes to talking about money, negotiating the deal, and closing it, your people do it in a way that is aligned with who they actually are. Without compromising.
AI does. Humans feel.
Everyone’s deck got better this year. Nobody’s delivery did.
AI writes the words now, and your competitor’s proposal is suddenly as good as yours. So the edge has moved. People still decide the way they always have: Do I like you? Can I trust you? Do I want to do business with you?
AI has not reduced the need to be human. It has raised it. The more AI writes, the more your humanity is the product.
The three hours.
One idea, applied seven ways. Highly interactive throughout. Your people trying things, not watching slides.
The power of effective communication and influence
How people actually decide, and what moves them.
Body language
What your body says before you open your mouth.
Presence that commands respect, immediately
Owning the room from the first moment.
Pitching like a human in a world of AI
Why feeling beats processing.
Money talk
Saying the number without flinching.
Negotiating deals
Holding your ground and the relationship at the same time.
Being human, worked to your advantage
The thing AI cannot copy.
Woven throughout: confidence, thought marshalling, delivery, connection, empathy, and being real. Because all the things we love about our friends are the same things we buy on in business.
Perfect for the afternoon everyone dreads.
Big lunch, full room, three hours to fill, and everyone wants a nap. The graveyard slot after lunch has killed more away days than any budget cut.
Run the numbers and the nuts and bolts in the morning. Give them Close Like a Human in the afternoon, and watch the room come back to life.
Built for anyone who brings people together
- Event managers and away day organisers
- Team leaders and sales managers running an offsite or kick off
- Agencies and bid teams sharpening how they win the room
- Founders preparing for the pitches that matter
Any room. Any group size. In person or on Zoom.
Three hours with Alan Elston, at a special rate for the autumn season, so more teams can get this before the year ends.
- Sessions run 1 September to 30 October 2026
- Three hours, in person or on Zoom
- Any room, any group size
- If one person in that room closes one deal better, it has paid for itself several times over
- September is when your team bursts back to life. Book the room now.
Enquire about a session.
Tell us roughly when and we will come back within 24 hours with two dates that work.
Not ready to book?
Join The Hero Coffee Club. Free pitch audit, monthly masterclasses with Alan, the Pitch Vault. Stay in touch and come back when the timing is right.