Close Like a Human · A team workshop

STOP PRESENTING. GET YOUR TEAM TO START WINNING AT PITCHING.

AI does. Humans feel. In an AI-driven world, your human edge is what wins.

A high-impact, immersive, intensive three-hour workshop that challenges thinking and gets your team ready to win the pitches.

Book the workshop

3 hours · In person · Any group size

The challenge

In an AI-driven world, how do you stand out?

There was a time when having information was power, because not everyone had access to it. That is gone. AI has put information in everyone’s hands, all the time. So what sets you apart now is how you deliver it. That is how you stand apart from the competition, and it has to be real and human.

Sometimes the work is strong and the room is right there. And yet somewhere between the idea and the ask, the person carrying it tightens up, speeds up, and the whole thing flattens out. The audience switches off instead of leaning in.

So the way you deliver is critical.

The solution

We all pitch, all the time.

Whether you lead a team, run a sales floor, or sit on a multi-billion-pound bid, you are pitching every day.

The only question is whether your people are choosing how they show up, or leaving it to chance.

What you get, in detail

The part almost nobody prepares: how it is delivered.

When people prepare a pitch, they work on the content and the slides. What they avoid is the delivery. That is where storytelling comes in. How do you convince and persuade? How do you tell a story that makes sense? How do you make a complex message feel simple? How do you get the room to lean in instead of switching off?

Storytelling

Make them lean in

How to convince and persuade. How to tell a story that makes sense, so a complex message lands simply and the room leans in instead of resisting.

Clarity

Cut to the point

Losing the jargon and the waffle, so the message is obvious, clean and easy to say yes to.

Presence

Hold the room

Voice, pace, posture and composure. How you command a room before you have said a word.

Connection

Empathy on purpose

The things we love about our friends are the same things we look for in the people we do business with. We build those in.

Reading the room

Feel the moment

Knowing when to push, when to pause, and when the room is ready to move with you.

Being real

Sound like yourself

Staying human under pressure. Being real is not the soft part of pitching. It is the part that wins.

How it works

Three hours, three movements, one transformed team.

Reset how they show up

We work past ego, nerves and circumstance, so they walk in grounded, not braced.

Presence and composure, before a single word is said.

Build the delivery

The craft of landing a message. The six things almost nobody trains:

Storytelling
Clarity
Presence
Connection
Reading the room
Being real

A message that lands, and an audience that leans in.

Do it live

Real practice on something real, with live coaching in a safe room.

Proof they can do it, and the confidence to do it again on Monday.

By the end: a team that lands the room, not just fills it.

The proof

25 years in the rooms where the money is decided.

£3.5bn

of live client pitches coached

25+

years of pitch & presentation coaching

Boards

to bid teams to founders, every kind of room

“

Al’s charisma is immense and wonderfully engaging, whether he’s bringing together thousands of people or a handful. And what lies beneath is gold: incredible care, insight and wisdom. He’s a very safe pair of hands, making any event or pitch fun, polished and professional. Even where there’s chaos, delicate politics or tech challenges behind the scenes, he brings everything and everyone together masterfully, with easy charm, disarming humour, and laser-sharp focus on the goal.

Fiona Pearson, PCC

Executive Coach & Leadership Facilitator

“

Alan has done excellent work for me many times. He is able to grasp hold of what is needed and then motivate the team to deliver this. He commands the respect of all the team, whether executives, sales staff or bid teams, getting them to work together, pitching the same thing professionally and effectively.

Grant Chivers

Former Pitch Hero client

Coached & delivered for teams at

HSBCHarrodsMicrosoftMercedes-BenzFordVodafoneSkanskaKierMonster EnergyEnterprise Nation

Is this for you?

Anyone who has to move people.

The post-lunch slot nobody wants. The team that needs to inspire. The change nobody has bought into yet. It all comes down to the same thing: inspiring people and carrying them with you.

Team leaders

Get everyone showing up the same way.

Sales managers

Turn product knowledge into rooms that convert.

Event & away-day organisers

The high-energy slot people actually remember.

Agencies & their teams

Win the new-business pitch on delivery.

People & L&D leaders

A session that shifts how your people communicate.

Anyone who brings a room together

If you gather people, this is your workshop.

Your instructor

Alan Elston

Creator of Pitch Hero · Pitch coach · Trained actor

Alan coaches the part of pitching almost nobody trains: the delivery. Twenty-five years across banking, construction, insurance, FMCG and tech, live, business-critical pitches where the money was actually on the line.

His sessions are high-impact and immersive, and they work because people leave thinking and behaving differently, not just nodding along. Expect a gentle session with a few tips and tricks, and you will be surprised.

Book the workshop

Three hours now. A team that shows up differently for good.

One flat pitch can cost you a client, a tender, or the room you were built to win. Three focused hours can change how your whole team shows up for every pitch that follows.

Autumn rate · Sept & Oct only

£2,200£1,500

One flat fee for the full three-hour session, any group size.

A short scoping call first, so the room is built around your team.
The full three-hour live session, run by Alan himself.
Any group size, tailored to your numbers.
Delivered in person, in the room, where it works best.

The Pitch Hero Promise: if you don’t get value, there is no fee.

Book the workshop

Autumn rate locks in for any session delivered between 1 September and 31 October. Plus VAT and expenses. Pitch Hero is UK-based, just outside London.

Common questions

The things people ask before they book.

My team are senior. Is this too basic?

No. The more senior the room, the more the delivery is the only thing left to sharpen. Alan coaches boards, bid teams and founders.

We are not a sales team.

Good. This is for anyone who has to move people: leaders, specialists, whole departments. If you need to be believed, it is for you.

How many people can take part?

Any group size. Alan tailors the room to your numbers.

What do we need to prepare?

Nothing. Bring your people and something real you are working on. Alan works live.

When can we run it?

Any date between 1 September and 31 October to lock in the autumn rate.

Decide now

September is when your team bursts back into life. Alan runs every room himself, once the dates are taken, they are gone.

Two minutes to enquire · We reply within one working day

Not ready to decide?

Join the Hero Coffee Club

A regular, no-pressure space to sharpen how you and your team show up in the room. See how Alan works before you commit to anything. Scan the code, or tap through, and come in.

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